Yeonhui 38 Avenue [연희38애비뉴]

Now, We Are Breaking Up (2021-22); When My Love Blooms (2020)

This is a regular meet-up spot for the characters in Now, We Are Breaking Up (지금, 헤어지는 중입니다) (SBS, 2021-22); as seen in episodes 2, 6 and 8. In episode 6, for instance, best friends Jeon Mi-sook (Park Hyo-joo) and Hwang Chi-sook (Choi Hee-seo) meet up here for a drink.

This is the LP bar run by Joo Young-woo (Lee Tae-sung) in When My Love Blooms/The Most Beautiful Moment in Life (화양연화 – 삶이 꽃이 되는 순간) (tvN, 2020), where Yoon Ji-soo (Lee Bo-young) comes to spend time at, as seen in episodes 1, 2 and 6.

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Yeonhui 38 Avenue [연희38애비뉴] is an LP Bar located on B1 of the Injun Building [인준빌딩] in Seoul’s neighborhood Yeonhui [Yeonhui-dong/연희동] in the Seodaemun District [Seodaemun-gu/서대문구]; a 6 min. walk to/from Royal Saloon [로얄싸롱] and Laura’s Flower Studio [로라스플라워].

Fun fact: The owner of the bar, Lee Ho-jin, was interviewed about the revival of 1990s music—known in South Korea as ‘newtro’—for an article in The Korea Herald titled “’90s music is back, across generational divide” (9 May 2020). Part of his quote reads: “The reason analog [has come] back is because people yearn for the past. The music of the 2000s doesn’t have the lyricism of the ’90s.”

B1, 38 Yeonhuimat-ro, Seodaemun-gu, Seoul, South Korea
서울특별시 서대문구 연희맛로 38 인준빌딩 B1
(연희동 134-28)
Geolocation: 37.568105, 126.931105

Getting here
Hongik University Station [홍대입구역], Seoul Subway Line 2 / AREX / Gyeongui–Jungang Line, Exit 3
(18 min. walk)

— submitted by Mich KDL; last updated 12/12/2021
Now, We Are Breaking Up added by Marion KDL

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