29 Pub – 4th Store [이구펍 4호점/29펍 4호점]

Curtain Call (2022); The Golden Spoon (2022); Love Is For Suckers (2022); Why Her (2022); Again My Life (2022); Crazy Love (2022); Kill Heel (2022); High Class (2021); Hyena (2020); Search: WWW (2019); Mother of Mine (2019)

Park Se-gyu (Choi Dae-hoon) and Ri Moon-sung (Noh Sang-hyun) have a drink at this bar in final episode 16 of Curtain Call (커튼콜/Keoteunkol) (KBS2, 2022).

Park Jae-hoon (Choi Si-won) and Han Ji-yeon (Lee Ju-yeon) have another blind date at this bar in episode 2 of Love Is for Suckers/Icy Cold Romance (얼어죽을 연애따위) (ENA, 2022). In episode 4, Jae-hoon comes here on his own to drink.

Choi Joo-Wan (Ji Seung-hyun) has a drink with two friends at this bar in episode 8 of Why Her/Why Oh Soo-jae (Wae Osujaeinga/왜 오수재인가) (SBS, 2022) and gets in a quarrel with one of them.

Kim Hee-woo (Lee Joon-ki) has a drink with Jang Il-hyun (Kim Hyung-mook) at this bar in episode 7 of Again My Life (어게인 마이 라이프) (SBS, 2022)

Baek Soo-young (Yu In-young) and Oh Se-gi (Ha Joon) meet up at this bar for a drink in episode 11 of Crazy Love (Keuleiji Leobeu/크레이지 러브) (KBS2, 2022).

Nam Ji-sun (Kim Ji-soo) meets up with Alex Comer (Kim Seong-tae), financing director of ‘HSC International Schools Foundation’ at this bar in episode 10 of High Class (Haikeullaeseu/하이클래스) (tvN, 2021).

Song Ga-kyeong (Jeon Hye-jin) comes to this pub in episode 1 of Search: WWW/Type in Search Word: WWW (검색어를 입력하세요: WWW) (tvN, 2019) and sees her husband Oh Jin-woo (Ji Seung-hyun) [SPOILER] while he enjoys himself amidst bar girls together with his brother; it seems to be a “normal” situation for Ga-kyeong who shows neither concern nor love for her husband.

Kang Mi-ri (Kim So-yeon) comes here for a drink alone in full episode 2 of Mother of Mine/My Prettiest Daughter in the World (세상에서 제일 예쁜 내 딸) (KBS2, 2019), and thinks back to her earlier encounter with Jeon In-sook (Choi Myoung-gil).

Also seen in episode 15 of The Golden Spoon (Geumsujeo/금수저) (MBC, 2022); Kill Heel (Kilhil/킬힐) (tvN, 2022); episode 15 of Hyena (하이에나/Haiena) (SBS, 2020).

MV filmed here

HIGHLIGHT’s Yoon Du-joon (윤두준): ‘Lonely Night‘ (2020)

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29 Pub [이구펍 4호점/29펍 4호점], opened in 2019, is a bar and bistro located on the B1 Floor of the Yeongju Building [영주빌딩] in Seoul’s neighborhood Yeoksam [Yeoksam-dong/역삼동] in the Gangnam District [Gangnam-gu/강남구]. As its name says, this is the 4th store of a small pub-chain that is exclusively located around Sinnonhyeon Station. All five 29 Pubs (as of May 2022) — each with its own concept— are located within a maximum 9-minute walk. From this pub, it is a 7-minute walk (508 meters) to the original Pub#1 [29PUB 1호점] at 28-1 Teheran-ro 1-gil [테헤란로1길 28-1]. It takes as long to walk to Pub#2 (517 meters) and Pub#3 (444 meters) from here and Pub#5 takes 2 minutes more to reach (587 meters).

The pub’s tagline is ‘Champion masstige pub’. ‘Masstige’ is a marketing term created in the mid-2000s that combines the two masses and prestige. The concept of “prestige for the masses” is typically created through the teaming up of a mass-produced, affordable consumer goods brand together with a high-end luxury brand; in this case, however, it merely seems to imply that the pub is accessible to all..

Please note that aside from a 2,900 won entrance fee that is required, there is also a clearly defined minimum order and 10% of the total order price is additionally charged for service (unless you pay cash).

Before 29Pub opened its doors at this location, PRICE Club was located here from around 2008.

Instagram: @29pub

14 Gangnam-daero 110-gil, Gangnam-gu, Seoul, South Korea
서울특별시 강남구 강남대로110길 14
(역삼동 810-18)
Geolocation: 37.503747, 127.026064

Getting here
Sinnonhyeon Station [신논현역], Seoul Subway Line 9/Shinbundang Line, Exit 4
(2 min. walk)

— submitted by GGRIP; last updated 28/12/2022
Curtain Call; The Golden Spoon; Kill Heel; Again My Life; Crazy Love added by Marion KDL
Mother of Mine added Mich KDL

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