After failing to get the contact details of the missing Babel Pharm researcher, Hong Cha-young (Jeon Yeo-bin) and Jang Joon-woo (Ok Taec-yeon from 2PM) come here for an ice-cream break in episode 3 of Vincenzo (빈센조) (tvN/Netflix, 2021).

In episode 7 of The Liar and His Lover / Lovely Love Lie (그녀는 거짓말을 너무 사랑해) (tvN, 2017), Kang Han Gyeol (Lee Hyun-Woo) asks Yoon Soo Rim (Joy from Red Velvet) to meet him on the weekend and when they do, it was in front of WALKSHOP [브랜드] in the green Social Stand container building of this complex. When Soo Rim arrives, she sees Han Gyeol checking his hair on the store’s glass window, and she does the same thing when Han Gyeol notices her. Later, they both eat at Café & Bakery Brinner, which is just opposite of WALKSHOP in the black Momstand building.

— Stray Kids (스트레이 키즈): ‘＜GO生＞ UNVEIL : TRACK “타”‘ (2020)
— Lee Gikwang (Highlight): ‘What You Like’ (2017)
— UP10TION: ‘White Night’ (2016)

Understand Avenue [언더스탠드에비뉴] is an outdoor mall and creative public cultural space built out of cargo containers, which is divided into seven different spaces; Social Stand and Momstand being two of them. It is located in Seoul’s neighborhood Seongsu [Seongsu-dong/성수동] in the Seongdong District [Seongdong-gu/성동구].

Address
63 Wangsimni-ro, Seongdong-gu, Seoul, South Korea
서울특별시 성동구 왕십리로 63
(성수동1가 685-704)
Geolocation: 37.543553, 127.04365

Getting here
Seoul Forest Station [서울숲역], Suin-Bundang Line, Exit 3
Just walk about a minute in the opposite direction of Seoul Forest.

— submitted by We-we, updated by Mich KDL
— Photos taken by © Mich KDL, 2017
— Lee Gikwang; UP10TION MVs added by Chelle