TAG Heuer Cheongdam Boutique [태그호이어 부티크 청담점] / Breitling [브라이틀링]

Take of the Nine Tailed (2020); 18 Again (2020); Suits (2018)

In Episode 5 of Tale of the Nine Tailed/Tale of The Nine-Tailed Fox (구미호뎐) (tvN, 2020) nasty gumiho Lee Rang (Kim Boem) visited the Breitling boutique (shown as ‘Brennetano’) to buy an expensive watch to give himself some pleasure from his long life on earth. After agreeing to buy a $35,000 rose gold watch, he tempts the salesman to swap the “most precious thing in the world”, his late father’s cheap watch, for Lee Rang’s new purchase. Family or money? After leaving the store, Rang throws the father’s old watch away.

The exterior of this building appears as the one of this club in episodes 7 and 9 of 18 Again (18 어게인) (JTBC, 2020) at which Choi Il-kwon (Lee Ki-woo) is a regular handhelds his teacher-parent meetings in said episode.

In episode 11 of Suits (슈츠) (KBS2, 2018), Choi Kang-seok (Jang Dong-gun) goes to this TAG Heuer store to browse and buy a watch.

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TAG Heuer [태그호이어] and Breitling [브라이틀링], two Swiss luxury watch brands, share the same building in Seoul’s neighborhood Cheongdam-dong [청담동] in the Gangnam District [Gangnam-gu/강남구]. It sits directly opposite Karaoke Pasha [가라오케 파샤], and is on the same street as Once In A Blue Moon [원스인어블루문].

Breitling was founded in Switzerland in 1884 by Leon Breitling, and started out making pocket watches and some of the first stopwatches and wrist chronographs. These days, Breitling is renowned for fine Swiss craftsmanship and produces luxury and precision aviation and diving watches. CVC Capital Partners acquired Breitling for $870 million in 2017. This Breitling Boutique is one of 29 luxury Breitling watch stores in Seoul and is located in the upmarket Apgujeong Rodeo shopping area.

The Breitling watch that Lee Rang purchases in Tale of the Nine-Tailed is a Navitimer B01 Chronograph with a 43mm face, in 18K red gold with a black dial and a steel case. It includes the famous circular aviation slide rule, which was originally introduced in 1952, and comes with a brown alligator strap. The current (October 2020) price for this watch is actually 26,330,000 won (US$23,200). There is another similar looking model for 35,160,000.

828 Seolleung-ro, Cheongdam-dong, Gangnam-gu, Seoul, South Korea
서울특별시 강남구 선릉로 828
(청담동 84-8)
Geolocation: 37.5257997, 127.0402192

TAG Heuer: +82 2-548-6020
Breitling: +82 2-3448-1230

Getting here
Apgujeongrodeo Station [압구정로데오역], Bundang Line, Exit 4
(1 min walk)

— submitted by Thom Musni, details added by Marion KDL
Tale of the Nine Tailed added by sarahms with details on the Breitling brand
— 18 Again added by Marion KDL

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