The exterior of this place appears as the one where Luice’s (Kang Chan-hee/Chani from SF9) fan autograph event is held in episode 2 of Miracle/Milakeul (미라클) (Viu, 2022).

Lee Eun-oh (Kim Ji-won) walks past this building in episode 1 of Lovestruck in the City (도시남녀의 사랑법) — Series 1: City Couple’s Way of Love (KakaoTV/Netflix, 2020-21).

When driving past this building in episode 15 of Hot Stove League (스토브리그) (SBS, 2019-20), Baek Seung-soo (Namgoong Min)reads about the Kaesong-Kangsung Signing Ceremony on the public screen of this building.

Yoo Tan (Kim Myung-soo) comes to the building of KG Entertainment in episode 1 of One More Time/The Day After We Broke Up (헤어진 다음날) (Netflix, 2016), after receiving a phone call from Kang Ye-seul (Lee Tae-im) about a proposition.

After his incurable cancer diagnosis, drunk Cheon Soo-Ho (Kim Jung-Hyun) stops in his tracks in front of this building in episode 2 of Time (시간) (MBC, 2018). He is jealous of everyone that can still live (and party) on, passes out shortly, and calls his fiancée ordering her to come to his apartment.

Parts of this building and its interior — the SMTOWN Museum, shop, vocal studio, dance studio and makeover studio — is also featured in the Korean Tourism Organisation’s (KTO) 2018 tourism campaign, Have You Ever,  in EXO D.O’s video about the Korean Wave (0:19-0:51).

Also seen in Legend of the Blue Sea (푸른 바다의 전설) (SBS, 2016-17).

As seen in the 36s trailer for The Devil Judge (악마판사) (tvN, 2021).

— Better Late Than Never (NBC, 2015), episode 103 “Seoul Brothers” — the American remake of ‘Grandpa Over Flowers’ (꽃보다 할배), featuring Girls’ Generation members Yuri, Sunny, Hyoyeon and Tiffany (now former member).

Coex Artium [코엑스아티움] is a musical performance hall located at COEX [코엑스] in Seoul’s neighborhood Samseong-dong [삼성동] in the Gangnam District [Gangnam-gu/강남구].

Formerly also known as SMTOWN Coex Artium [SMTOWN 코엑스아티움], it previously housed a 6-floor entertainment complex run by SM Entertainment, which focused on the artists who are signed with this company. These include Super Junior, EXO, Red Velvet, NCT, and Girls Generation — which Seohyun (also in Time) is a part of. From its opening in 2015 to its closure in May and June 2021, SM ran the SMTOWN museum and the SMTOWN &Store here.

Artium’s facade also serves as a digital billboard, which previously presented the public media art project “WAVE” in 2020.

Address
513 Yeongdong-daero, Samseong 1(il)-dong, Gangnam-gu, Seoul, South Korea
서울특별시 강남구 영동대로 513
(삼성동 159-9)
Geolocation: 37.509963, 127.061567

Getting here
Samseong Station [삼성역], Seoul Subway Line 2, Exit 6
(1 min. walk)

— submitted by Marion KDL, updated by Mich KDL; last updated 03/09/2022
— Photo taken by © Mich KDL, March 2016