SMTOWN Coex Artium [SMTOWN 코엑스아티움]

Lovestruck in the City (2020-21); Hot Stove League (2019-20); Time (2018); One More Time (2016)

Lee Eun-oh (Kim Ji-won) walks past this building in episode 1 of Lovestruck in the City (도시남녀의 사랑법) — Series 1: City Couple’s Way of Love (KakaoTV/Netflix, 2020-21).

When driving past this building in episode 15 of Hot Stove League (스토브리그) (SBS, 2019-20), Baek Seung-soo (Namgoong Min)reads about the Kaesong-Kangsung Signing Ceremony on the public screen of this building.

Yoo Tan (Kim Myung-soo) comes to the building of KG Entertainment in episode 1 of One More Time/The Day After We Broke Up (헤어진 다음날) (Netflix, 2016), after receiving a phone call from Kang Ye-seul (Lee Tae-im) about a proposition.

After his incurable cancer diagnosis, drunk Cheon Soo-Ho (Kim Jung-Hyun) stops in his tracks in front of this building in episode 2 of Time (시간) (MBC, 2018). He is jealous of everyone that can still live (and party) on, passes out shortly, and calls his fiancée ordering her to come to his apartment.

Parts of this building and its interior — the SMTOWN Museum, shop, vocal studio, dance studio and makeover studio —  is also featured in the Korean Tourism Organisation’s (KTO) 2018 tourism campaign, Have You Ever,  in EXO D.O’s video about the Korean Wave (0:19-0:51).

Variety Shows Filmed Here

Better Late Than Never (NBC, 2015), episode 103 “Seoul Brothers” — the American remake of ‘Grandpa Over Flowers’ (꽃보다 할배), featuring Girls’ Generation members Yuri, Sunny, Hyoyeon and Tiffany (now former member).

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SMTOWN Coex Artium [SMTOWN 코엑스아티움] is an 6-floor entertainment complex run by company SM Entertainment that focuses on the artists that have signed with this company, like Super Junior, EXO, Red Velvet, NCT and Girls Generation — which Seohyun (who’s also in Time) is a part of. It is located in the COEX Artium’s building (hence its name), a musical performance hall, in Seoul’s neighborhood Samseong-dong [삼성동] in the Gangnam District [Gangnam-gu/강남구].

513 Yeongdong-daero, Samseong 1(il)-dong, Gangnam-gu, Seoul, South Korea
서울특별시 강남구 영동대로 513
(삼성동 159-9)
Geolocation: 37.509963, 127.061567

Getting here
Samseong Station [삼성역], Seoul Subway Line 2, Exit 6
(1 min. walk)

— submitted by Marion KDL
One More Time, Better Late Than Never added by Mich KDL
— Photo taken by © Mich KDL, March 2016

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