SMTOWN Coex Artium [SMTOWN 코엑스아티움]

Hot Stove League (2019-20); Time (2018); One More Time (2016)

When driving past this building in episode 15 of Hot Stove League (스토브리그) (SBS, 2019-20), Baek Seung-soo (Namgoong Min)reads about the Kaesong-Kangsung Signing Ceremony on the public screen of this building.

Yoo Tan (Kim Myung-soo) comes to the building of KG Entertainment in episode 1 of One More Time/The Day After We Broke Up (헤어진 다음날) (Netflix, 2016), after receiving a phone call from Kang Ye-seul (Lee Tae-im) about a proposition.

After his incurable cancer diagnosis, drunk Cheon Soo-Ho (Kim Jung-Hyun) stops in his tracks in front of this building in episode 2 of Time (시간) (MBC, 2018). He is jealous of everyone that can still live (and party) on, passes out shortly, and calls his fiancée ordering her to come to his apartment.

Parts of this building and its interior — the SMTOWN Museum, shop, vocal studio, dance studio and makeover studio —  is also featured in the Korean Tourism Organisation’s (KTO) 2018 tourism campaign, Have You Ever,  in EXO D.O’s video about the Korean Wave (0:19-0:51).

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SMTOWN Coex Artium [SMTOWN 코엑스아티움] is an 6-floor entertainment complex run by company SM Entertainment that focuses on the artists that have signed with this company, like Super Junior, EXO, Red Velvet, NCT and Girls Generation — which Seohyun (who’s also in Time) is a part of. It is located in the COEX Artium’s building (hence its name), a musical performance hall, in Seoul’s neighborhood Samseong-dong [삼성동] in the Gangnam District [Gangnam-gu/강남구].

513 Yeongdong-daero, Samseong 1(il)-dong, Gangnam-gu, Seoul, South Korea
서울 강남구 영동대로 513
(삼성동 159-9)
Geolocation: 37.509963, 127.061567

Getting here
Samseong Station [삼성역], Seoul Subway Line 2, Exit 6
(1 min. walk)

— submitted by Marion KDL
One More Time added by Mich KDL
— Photo taken by © Mich KDL, March 2016

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