Sinsadong Garosugil [신사동 가로수길]

Cazy Love (2022); She Would Never Know (2021)

No. 18-25 — In episode 7 of She Would Never Know/Senior, Don’t Put on That Lipstick (선배, 그 립스틱 바르지 마요) (JTBC, 2021), Chae Hyun-seung (Rowoon of SF9) comes to this street to do market research on the weekend and he runs into Yoon Song-ah (Won Jin-ah), who was dragged here for a shopping spree by her friend and roommate Kim Ga-young (Kang Hye-jin), at the height of no. 25. Ga-young decides that they should have lunch together and leaves them alone with an excuse. When leaving the restaurant and walking down this street again at the height of no. 18, Hyun-seung and Song-ah suddenly sees Assistant Manager Kang Soo-mi (Kim Hye-in) walking towards them and they start to run away.

No. 55 — Noh Go-jin (Kim Jae-wook) remembers a date with Baek Soo-young (Yu In-young) at this street passing by the Bugang Building [부강빌딩] (appearing here with the shop ‘Sign’ on its first floor) when dining out together with her and Lee Shin-ah (Krystal Jung) at the FestIVA Restaurant in in episode 9 of Crazy Love (Keuleiji Leobeu/크레이지 러브) (KBS2, 2022).

BTS Pop-Up ‘Map of the Soul’ (Oct 2020—Jan 2021)

No. 51 — The BTS Pop-Up store was located at the building No. 51 at this street.

Other locations located on this street

No. 32 — Swarovski Boutique — Garosugil Branch [스와로브스키 부틱 가로수길점]
No. 53 — 6IXTY 8IGHT — Garosugil Branch [식스티에잇 가로수길]

* * *

Sinsadong Garosugil [신사동 가로수길] or Garosugil/Garosu-gil [가로수길/街路樹길] for short, which translates to ‘tree-lined street’, is a 700 meter long street lined with around 160 ginko trees located in Seoul’s neighborhood Sinsa [Sinsa-dong/신사동], in the Gangnam District [Gangnam/강남구].

Known today for its up-scale boutiques, galleries, restaurant and cafés, it’s also known as ‘Artist’s Street’ from the 1980s when art galleries and cultural facilities started to populate the area around the street. A decade later in the 1990s, young fashion designers moved into the area and made this street into the design street it is today. According to Visit Seoul.Net, since the 2010s a lot of existing shops relocated from this street to the backstreets, which let to “the emergence of Serosu-gil”, from a wide street (garo meaning width) to a long street (‘sero’ meaning ‘length’).

In 2018, the first Apple store in South Korea opened its doors at this street. The yarn bombing on this street, also seen in She Would Never Know, was done in 2020.

In 2012, this street was selected as one of 100 regular filming locations for movies and dramas by the Seoul Metropolitan Government and the Seoul Film Council, and featured in the brochure The Places In Seoul Cinema Fell in Love With (영화가 사랑한 서울 촬영지 100선).

Geolocation: 37.521325, 127.022797

BTS Pop-Up
(October 23, 2020 to January 24, 2021)
서울특별시 강남구 가로수길 51
(신사동 534-25)
Geolocation: 37.521396, 127.022654

Getting here
Sinsa Station [신사역], Seoul Subway Line 3, Exit 8
(9 min. walk)

— submitted by Marion KDL, updated 15/04/2022

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