Swarovski Boutique — Garosugil Branch [스와로브스키 부틱 가로수길점]

True Beauty (2020-21); Start-Up (2020); Hotel Del Luna (2019)

Lee Soo-ho (Cha Eun-woo from ASTRO) comes to this store in episode 8 of True Beauty/Yeoshingangrim (여신강림) (tvN, 2020-21), requesting to see all the jewelry pieces in a particular row so as so find the one item to confess to Im Ju-kyeong (Moon Ga-young) with.

Han Ji-pyeong (Kim Sun-ho) passes this store (shown as “Swanjewel”) in episode 13 of Start-Up (스타트업) (tvN/Netflix, 2020), and on impulse, he enters and buys Seo Dal-mi (Bae Suzy) a shiny gift in return for all she’s done for him. He thinks he has a chance with Dal-mi because he has big hands (she likes that) and his Home Assistant device told him his fortune (instead of the weather forecast) by using a baseball analogy and advised him to be bold today, step up to the plate and bat hard, otherwise he may miss out!

Jang Man-wol (Lee Ji-Eun/IU) –who’s later joined by Koo Chan-sung (Yeo Jin-goo)– goes to this Swarovski boutique to buy ‘wedding gifts’, i.e. jewelry for herself, in episode 5 of Hotel Del Luna (호텔 델루나) (tvN, 2019).

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Swarovski’s Garosugil Branch [스와로브스키 부틱 가로수길점] is located on the first floor of the Sinsa Building [신사빌딩] at Sinsadong Gallery Street [신사동화랑거리] in Seoul’s neighborhood Sinsa [Sinsa-dong/신사동], in the Gangnam District [Gangnam/강남구].

It shares the building with Starbucks’ Garosugil Branch [스타벅스 신사가로수점] (2F), Hola Pet [올라펫] (5F) –which produces dog food and products– and the advertisement agency Conceptual [컨셉추얼] (6F). The building is located on the same street as Isnana [이즈나나].

Address
32 Apgujeong-ro 12-gil, Gangnam-gu, Seoul, South Korea
서울특별시 강남구 압구정로12길 32
(신사동 533-11)
Geolocation: 37.521865, 127.022531

Getting here
Sinsa Station [신사역], Seoul Subway Line 3, Exit 8
(11 min. walk)

— submitted by Thom Musni with scene/location description by Marion KDL
— Photo taken by © Thom Musni, August 2019
Start-Up added by sarahms
True Beauty added by Mich KDL

1 review

  1. Also in Start-Up

    Ji Pyeong (Kim Sun-hoo) is passing this store in Episode 13 of Start-Up, shown as “Swanjewel”, and on an impulse he enters and buys Dal-mi (Bae Suzy) a shiny gift in return for all she’s done for him. He thinks he has a chance with Dal-mi because he has big hands (she likes that) and his Home Assistant device told him his fortune (instead of the weather forecast) by using a baseball analogy and advised him to be bold today, step up to the plate and bat hard, otherwise he may miss out!

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