This tower’s exterior appears as the building of TK Law Firm, run by Choi Tae-kook (Huh Joon-ho), in Why Her/Why Oh Soo-jae (Wae Osujaeinga/왜 오수재인가) (SBS, 2022) — as seen, for instance, in episode 3.

Secretary Kim Eun-jung (Lee Hwa-kyum) attempts to escape from this building after being outed by Han Sung-hye in episode 14 of One The Woman (원 더 우먼) (SBS, 2021). She heads down the stairs to the lobby, where Wang Pil-kyu (Lee Kyu-bok) and Choi Dae-chi (Jo Dal-hwan) await to confront the rival gang members who had come to attack her.

Kang Ma-ri (Shin Eun-kyung), who becomes a personal secretary to Chairwoman Song Hee-soo (Jung A-mi) three years later, advises her on upcoming appointments while at the ‘Haeyeon Group’ headquarters in final episode 14 of Penthouse 3/The Penthouse: War in Life Season 3 (펜트하우스 3) (SBS, 2021).

This appears as the ‘U Data’ office building, where Kim Do-ki (Lee Je-hoon) starts working at in episode 10/11 (full episode 5/6) of Taxi Driver/Deluxe Taxi (모범택시) (SBS, 2021).

Lee Jin-woo (Lee Seo-jin) stops at the light at the cross road just in front of this building and while waiting for the light to turn green, he reads the news on this builging’s public screen in episode 5 of Times (Taimjeu/타임즈) (OCN, 2021).

This building appears as Il Kwang Hitech headquarters in Good Casting (굿캐스팅) (SBS, 2020) — as seen, for instance, in episode 3 (full episode 2).

Sung Deok-mi (Park Min-young) passes by this building on her way to a White Ocean concert in episode 1 of Her Private Life (그녀의 사생활) (tvN, 2019).

The SBS Prism Tower appears as the headquarters of Tae In-joon’s (Joo Sang-wook) company ‘Gold Shoes’ in Fates & Furies/Fates and Furies (운명과 분노) (SBS, 2018-19) at which he has for instance a business meeting with Jin Tae-o (Lee Ki-woo) in episode 4.

Ji Hong-ah (Jo Bo-ah) submits manuscripts to Yoo Hong-jin (Ryu Jin) in episode 16 of Temperature of Love (사랑의 온도) (SBS, 2017) and Min Yi-bok (Song Young-kyu) joins them.

The exterior of this building appears as the one of ‘Jaekuk Entertainment’ at which Lee Go-eun (Jung Ryeo-won) has an appointment in episode 1 of The King of Dramas/The Lord of the Drama (드라마의 제왕) (SBS, 2012-13).

It also appears as the SBC Building in Jealousy Incarnate (질투의 화신) (SBS, 2016); Star Group’s main building in Beautiful Gong Shim (미녀 공심이) (SBS, 2016), the Tandy corporate HQ in The Time We Were Not In Love/The Time That I Loved You/The Time I’ve Loved You (너를 사랑한 시간) (SBS, 2015), the ‘MSC Building’ in Pinocchio (피노키오) (SBS, 2014-15).

This building appears as the headquarter of luxury brand Artemis run by Cha Seung-jo / Jean Thierry Cha in Cheongdamdong Alice/Cheongdam-dong Alice/Alice in Cheongdam-dong (청담동 앨리스) (SBS, 2012-13) — as seen, for instance, in final episode 16 when Han Se-kyung (Moon Geun-young) comes here for an job interview.

Running Man (런닝맨) (SBS 2011-present):
— May 10 2020 [E502]: guest starring Jun Hyo-seong (SECRET) and Mingyu from SEVENTEEN.
— May 24 2020 [E504]: guest staring Kim Jae-kyung (Rainbow), Kim Min-gue, and Shim Eun-woo

SBS Prism Tower [SBS프리즘타워], opened in 2012, is a broadcasting station building built by Taeyoung Construction, SBS’s parent company. The tower consists of 17 levels above and five levels below the ground. It is located in Seoul’s neighborhood Sangam [Sangam-dong/상암동] in the Mapo District. It sits right in the heart of Sangam Digital Media City.

Address
82 Sangamsan-ro, Mapo-gu, Seoul, South Korea
서울특별시 마포구 상암산로 82
(상암동 1607-1)
Geolocation: 37.579725, 126.892693

Getting here
Digital Media City Station [디지털미디어시티역], Seoul Subway Line 6, Exit 9

— submitted by Marion KDL, updated by Mich KDL; last updated 13/06/2022