No. 74 / 78 — Han Seo-woo (Chae Soo-bin) rushes to meet Moon Ha-won (Jung Hae-in) along this street in episode 5 of A Piece of Your Mind/Half of a Half (반의 반) (tvN, 2020). They finally meet near clothes shop Saint James, and duck into an alley to converse with the AI version of Kim Ji-soo (Park Joo-hyun).

No. 80 — Park Jae-hoon (Choi Si-won) walks down this street on his way home in episode 4 of Love Is for Suckers/Icy Cold Romance (얼어죽을 연애따위) (ENA, 2022).

No. 100-1 (traffic crossing) / 114 — Kim Yu-mi (Kim Go-eun) and Gu Woong (Ahn Bo-hyun) come to Samcheong-dong after attending Woong’s friend’s wedding in full episode 13 of Yumi’s Cells (Yumiui Sepodeul/유미의 세포들) (tvN, 2021). As they walk along the street, Yu-mi asks Woong what he likes about her. To her dismay, his answer was “What’s so important about that?”

No. 109 — Yang Jin-mo (Eum Moon-suk) and Eun Seon-woo (Jung Il-woo) drive down this street in their undercover van in direction of actresses’ Oh Ah-ra’s (Shin Go-eun) house in episode 2 of Good Job (Gutjap/굿잡) (ENA, 2022); closely followed by Don Se-ra (Kwon Yu-ri/Yuri of Girls’ Generation) on her pink scooter on a parallel street.

Yoon Tae-oh (Ji Soo) rides on this street in his scooter, passing a well known mural in episode 7 of My First First Love/Because It’s My First Love (첫사랑은 처음이라서) (Netflix, 2019).

The running course of the group that On Jung-Sun (Yang Se-Jong) and Lee Hyun-Soo (Seo Hyun-Jin) are part passes through this street in episode 1 of Temperature of Love (사랑의 온도) (SBS, 2017).

Kang Han-gyeol (Lee Hyun-woo) passes by in front of a café a several times alone or with Yoon So-rim (Joy from Red Velvet) like in episode 4 or 5 of The Liar and His Lover/Lovely Love/Lie (그녀는 거짓말을 너무 사랑해) (MBC, 2017).

Cha Ji-An (Jang Na-Ra) chases after Lee Hyun (Seo In-Guk) here who rides in a taxi along this street in episode 1 of Hello Monster/Remember You (너를 기억해) (KBS2, 2015).

Chun Doo-hwan (Lee Deok-hwa) and Hur Hwa-pyeong (Lee Jin-woo) jog together in the morning along this street, joined a little later by Huh Sam-soo (Cha Kwang-soo) in episode 1 of The Fifth Republic/5th Republic (제5공화국) (MBC, 2005).

Other filming locations on this street

No. 30 — National Museum of Modern and Contemporary Art, Seoul [국립현대미술관 서울관]
approx. No. 37 — Bus Stop – National Folk Museum of Korea [국립민속박물관 정류장]
No. 48 — Seum Art Space [세움아트스페이스]
No. 59 — Jinsun Book Café [진선북카페]
No. 81-12 — Cafe Rosso [로쏘]
No. 86-5 — FATUM [파툼]
No. 113-2 — Jinsung Yetnal Someori Gukbap [진성옛날소머리국밥집]

Samcheong-ro [삼청로] is the major street that traverses Seoul’s neighborhood Samcheong [Samcheong-dong [삼청동], in the Jongno District [Jongno-gu/종로구].

The mural seen in A Piece of Your Mind and various CFs is known as the ‘Sun of Hope graffiti’ (희망의 태양 그래피티), which was commissioned by Korean conglomerate Hanwha in October 2011.

The quarrel between So-rim and Han-gyeol in The Liar and His Lover takes place just on the corner of Woodside Coffee (우드사이드커피), which is where the stairs lead to.

Address of Woodside Coffee
84-1 Samcheong-ro, Jongno-gu, Seoul, South Korea
서울특별시 종로구 삼청로 84-1
(삼청동 63-19)
Geolocation: 37.582943, 126.981934

Address of Saint James [세인트제임스 삼청]
78 Samcheong-ro, Jongno-gu, Seoul, South Korea
서울특별시 종로구 삼청로 78
(화동 38-1)
Geolocation: 37.582292, 126.981841

Address of mural
74 Samcheong-ro, Jongno-gu, Seoul, South Korea
서울특별시 종로구 삼청로 74
(화동 41)
Geolocation: 37.582090, 126.981616

Getting here
▶ Anguk Station [안국역], Seoul Subway Line 3, Exit 1
▶ Gyeongbokgung Station [경복궁역], Seoul Subway Line 3, Exit 2

— submitted by Marion KDL, updated by Mich KDL; last updated 16/10/2022
— Photos taken by © Mich KDL, September 2011, May 2018 and September 2019