Piccadilly International Art Museum [피카디리국제미술관]

True Beauty (2020-21); The Great Seducer (2018)

CGV Piccadilly 1958 [CGV피카디리1958]

Im Joo-kyeong (Moon Ga-young) come to this cinema with her college date to watch a movie — Likes For Likes (좋아해줘) (2016), starring Choi Ji-woo — in episode 4 of True Beauty / Yeoshingangrim (여신강림) (tvN, 2020-21). Lee Su-ho (Cha Eun-woo of ASTRO) comes to the same cinema hall to stake them both out, but ends up mistaking another couple as them (guest cameos by Lee Jae-wook and Kim Hye-yoon from Extraordinary You).  Outside the building, Su-ho discovers that Joo-kyeong’s college date had lied to her as he was already seeing someone else.

Kwon Seok-woo (Shin Sung-woo) and Seol Young-won (Jeon Mi-sun) meet up in fron of this cinema for their date in episode 15 of The Great Seducer/Tempted (위대한 유혹자) (MBC, 2018).

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Formerly known as Piccadilly Plus [피카디리플러스], this 6-storey, 3-basement building rebranded in 2019 to become Piccadilly International Art Museum[피카디리국제미술관]. Known as a ‘Cultural Hall’ (문화의 전당), it houses various art-related facilities like a culture and art plaza, independent gallery, offices, along with shops, a gallery cafe, and a food court. The CGV Piccadilly 1958 cinema (formerly Lotte Cinema) takes up the basement floors.

This building is located in Seoul’s neighborhood Donui [Donui-dong/돈의동] — under the administration of Jongno- ga-dong/Jongno 1(il).2(i).3(sam).4(sa) [종로1.2.3.4가동] — in the Jongno District [Jongno-gu/종로구]; around a 5-6 min. walk to Ikseon-dong Hanok Village [익선동 한옥마을], among other locations in the area.

Instagram: @piccadilly_artmuseum

1 Donhwamun-ro 5ga-gil, Jongno-gu, Seoul, South Korea
서울특별시 종로구 돈화문로5가길 1
(돈의동 137)
Geolocation: 37.570962, 126.991166

Getting here
Jongno 3(sam)-ga Station [종로3가역], Seoul Subway Line 1, 3 and 5, Exit 2
(1 min. walk)

— submitted by Mich KDL
The Great Seducer added by Marion KDL

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