Han Jae-hyun (Park Jin-young of GOT7) walks down the stairs of this building in episode 1 of When My Love Blooms/The Most Beautiful Moment in Life (화양연화 – 삶이 꽃이 되는 순간) (tvN, 2020) with Yoon Ji-soo (Jeon So-nee) on his heels, after they had run into each other at the video store by chance. In episode 5, Jae-hyun (Yoo Ji-tae) comes to the Nakwon Music Mall in the present day to buy a guitar for Ji-soo, which he had promised her he would do in their younger days.
Movie filmed here
Eun-ja’s (Kim Guk-hee) noodle store is located in the basement market, and Hyun-woo (Jung Hae-in) tries to convince Mi-soo (Kim Go-eun) to visit her there in Tune in For Love (유열의 음악앨범) (2019).
Also seen in Rosebud (그대 이름은 장미) (2019).
CFs filmed here
— Feel the Rhythm of KOREA: SEOUL 2 (2021) feat. Gemini for ‘Imagine your Korea’ by the Korea Tourism Organization (KTO) – outside Nakwon Music Mall
— [SEOUL X BTS] EoGiYeongCha Seoul – BTS (Official Video) (2021) for the Seoul Tourism Organization – outside Nakwon Music Mall
Nakwon Arcade [낙원상가] —also known as ‘Nagwon Arcade’— consists of two parts: Nakwon Music Mall [낙원악기상가], known for its many instrument shops; and Nakwon Market [낙원시장], an underground market with shops and food stalls. It is located in Seoul’s neighborhood Nakwon [Nakwon-dong/낙원동] in the Jongno District [Jongno-gu/종로구]. Ilmi Sikdang [일미식당] (no.148) is located at the market.
428 Samil-daero, Jongno-gu Seoul, South Korea
서울특별시 종로구 삼일대로 428
Geolocation (front of building): 37.571982, 126.987651
Geolocation (market side stairs — approx): 37.573294, 126.987608
Jongno 3-ga Station [종로3가역], Seoul Subway Line 5, Exit 9
Jongno 3-ga Station [종로3가역], Seoul Subway Line 1, Exit 1
(8 min. walk)
➜ Look out for the big blue ‘낙원악기상가’ sign on the building — the sign for ‘Nakwon Music Mall’
➜ Head to the alley on the left to access the underground market.
➜ Otherwise, cut through the building and head out to the back for the alternative route to the market, and the stairs seen in the respective shows.
— submitted by Mich KDL