Myeongdong Shopping Streets [명동쇼핑거리]

She Would Never Know (2021); True Beauty (2020-21); My First First Love (2019); Hotel del Luna (2019); Devilish Joy (2018); Emergency Couple (2014); Queen In-Hyun's Man (2012); Dal-ja's Spring (2007); Goong (2006)

Myeongdong 8-gil [명동8길]

no. 24 — Chairman Lee (Jeon Kuk-hwan) visits one of the Klavuu’s branches –the real life Klavuu Myeongdong Branch [클라뷰 명동점] and a fictive KLAR brand– that is located at this street for an inspection in episode 6 of She Would Never Know/Senior, Don’t Put on That Lipstick (선배, 그 립스틱 바르지 마요) (JTBC, 2021) and Yoon Song-a (Won Jin-a) and Lee Jae-shin (Lee Hyun-wook) hurry over to make it the visit as smooth as possible.

no. 8-10— It is at this street, at the height of make-up shop Sarazena [새라제나] that Im Joo-kyeong (Moon Ga-young) and Han Seo-jun (Hwang In-yeop) crash into each other –he on his motorbike and she on foot– and thus meet for the first time in episode 2 of True Beauty/Yeoshingangrim (여신강림) (tvN, 2020-21).

Seo Do-hyun (Jung Jin-young) and Han Song-yi (Jung Chae-yeon) walk down this street while on a date in episode 9 of My First First Love/Because It’s My First Love (첫사랑은 처음이라서) (Netflix, 2019), and stop in front of a food cart just opposite H&M to buy egg bread.

Joo Gi-bbeum (Song Ha-yoon) and Gong Ma-sung (Choi Jin-hyuk) walk through this street on their date in episode 15 of Devilish Joy (마성의 기쁨) (MBN/Dramax, 2018).

In a flashback, Han Dong-min (Kim Jin-woo) publicly reveals Choi Hee-jin (Yoo In-na) as his girlfriend in front of then-M Plaza (now Forever 21/6ixty8ight), located on this street in episode 9 of Queen In-Hyun’s Man (인현왕후의 남자) (tvN, 2012).

Kang Tae-bong (Lee Min-ki) tears Oh Dal-ja (Cha Rim) behind him when running through this street in episode 2 of Dal-ja’s Spring/Dalja’s Springtime/Spring of Dal-ja (달자의 봄) (KBS2, 2007) to get away from the mobsters send by his grandfather.

Also as seen in episode 1 of Hotel Del Luna (호텔 델루나) (tvN, 2019); Emergency Couple (응급남녀) (tvN, 2014); Goong/Princess Hours (궁) (MBC, 2006).


New Year Blues (새해전야) (2021)
To All the Boys: Always and Forever (내가 사랑했던 모든 남자들에게 3: 언제나 그리고 영원히) (2021, Netflix)

* * *

Myeongdong Shopping Streets [명동쇼핑거리] are a major hub to go shopping for clothes and beauty products in Seoul. These streets take up the major part of Seoul’s neighborhood Myeong [Myeong-dong/명동] in the Jung District [Jung-gu/중구]. The shops seen in Devilish Joy are Aritaum, Nature Republic and JC Jayjun, among others.

In 2019, the Ministry of Culture, Sports and Tourism –announced through the Korea Tourism Organization (KTO)– selected ‘Myeong-dong Street’ as one of the ‘100 Must-Visit Spots in Korea’ for 2019-2020.

Geolocation: 37.562353, 126.984801

— submitted by Marion and Mich KDL
— Photos taken by © Mich KDL, November 2017 & May 2018

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