Myeongdong Shopping Streets [명동쇼핑거리]

Blue Spring From A Distance (2021); She Would Never Know (2021); True Beauty (2020-21); My First First Love (2019); Hotel del Luna (2019); Devilish Joy (2018); Emergency Couple (2014); Queen In-Hyun's Man (2012); Dal-ja's Spring (2007); Goong (2006)

Myeongdong 8-gil [명동8길]

no. 24 — Chairman Lee (Jeon Kuk-hwan) visits one of the Klavuu’s branches –the real life Klavuu Myeongdong Branch [클라뷰 명동점] and a fictive KLAR brand– that is located at this street for an inspection in episode 6 of She Would Never Know/Senior, Don’t Put on That Lipstick (선배, 그 립스틱 바르지 마요) (JTBC, 2021) and Yoon Song-a (Won Jin-a) and Lee Jae-shin (Lee Hyun-wook) hurry over to make it the visit as smooth as possible.

no. 8-10— It is at this street, at the height of make-up shop Sarazena [새라제나] that Im Joo-kyeong (Moon Ga-young) and Han Seo-jun (Hwang In-yeop) crash into each other –he on his motorbike and she on foot– and thus meet for the first time in episode 2 of True Beauty/Yeoshingangrim (여신강림) (tvN, 2020-21).

Seo Do-hyun (Jung Jin-young) and Han Song-yi (Jung Chae-yeon) walk down this street while on a date in episode 9 of My First First Love/Because It’s My First Love (첫사랑은 처음이라서) (Netflix, 2019), and stop in front of a food cart just opposite H&M to buy egg bread.

Joo Gi-bbeum (Song Ha-yoon) and Gong Ma-sung (Choi Jin-hyuk) walk through this street on their date in episode 15 of Devilish Joy (마성의 기쁨) (MBN/Dramax, 2018).

In a flashback, Han Dong-min (Kim Jin-woo) publicly reveals Choi Hee-jin (Yoo In-na) as his girlfriend in front of then-M Plaza (now Forever 21/6ixty8ight), located on this street in episode 9 of Queen In-Hyun’s Man (인현왕후의 남자) (tvN, 2012).

Kang Tae-bong (Lee Min-ki) tears Oh Dal-ja (Cha Rim) behind him when running through this street in episode 2 of Dal-ja’s Spring/Dalja’s Springtime/Spring of Dal-ja (달자의 봄) (KBS2, 2007) to get away from the mobsters send by his grandfather.

Also as seen in episode 1 of Hotel Del Luna (호텔 델루나) (tvN, 2019); Emergency Couple (응급남녀) (tvN, 2014); Goong/Princess Hours (궁) (MBC, 2006).

Myeongdong 10-gil [명동10길]

no. 38 — Nam Soo-hyun (Bae In-hyuk) does his part-time sign-holding job at cross-point of this street in episode 1 of Blue Spring From A Distance/At a Distance, Spring is Green (멀리서 보면 푸른 봄) (KBS2, 2021).

Other filming locations

Cafe Coin [카페 코인]
CGV Myeongdong Station Cine Library [CGV 명동역 씨네라이브러리]
Migliore Myeongdong Building [명동밀리오레]
Myeongdong Cathedral [명동대성당]
Myeongdong Noon Square [눈스퀘어]
Mos Burger — Myeongdong Jungang Branch [모스버거 명동중앙점]


New Year Blues (새해전야) (2021)
To All the Boys: Always and Forever (내가 사랑했던 모든 남자들에게 3: 언제나 그리고 영원히) (2021, Netflix)


— Season 2, episode 3 of YouTube series Nego King [네고왕] (Dalla Studio, 2020) — filmed outside Noon Square’s Zara

* * *

Myeongdong Shopping Streets [명동쇼핑거리] are a major hub to go shopping for clothes and beauty products in Seoul. These streets take up the major part of Seoul’s neighborhood Myeong-dong [명동] in the Jung District [Jung-gu/중구]. The shops seen in Devilish Joy are Aritaum, Nature Republic and JC Jayjun, among others. The scene in Goong/PRincess Hour, as revealed by Yoon Eun-hye in 2021, was shot live among real passengers.

In 2019, the Ministry of Culture, Sports and Tourism –announced through the Korea Tourism Organization (KTO)– selected ‘Myeong-dong Street’ as one of the ‘100 Must-Visit Spots in Korea’ for 2019-2020.

Geolocation: 37.562353, 126.984801

— submitted by Marion and Mich KDL
— Photos taken by © Mich KDL, November 2017 & May 2018

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