This is the setting for Seo E-do’s (Shin Sung-rok) fashion house and store, which Min Jae-hee (Ha Jae-suk) lives opposite of, as seen in episode 1 of Perfume/Peopyoom (퍼퓸) (KBS2, 2019). After transforming and leaving home, the younger Min Jae-hee (Go Won-hee) passes by the the store and decides to go in to try a dress — but ends up accidentally ripping it in the process. While in the door, she’s scouted by Park Joon-yong (Kim Ki-doo), who’s in need of helpers for E-do’s fashion show.
A drenched Kang Dan-i (Lee Na-young) walks outside this bridal shop (‘Avvenènte’) in the rain, when she runs into Ji Seo-joon (Wi Ha-joon) in episode 1 of Romance is a Bonus Book/Romance is a Supplement/How To Publish Love (로맨스는 별책부록) (tvN, 2019). When he realises Dan-i isn’t wearing any shoes, he brings out a pair of black heels that he had found earlier in the day — which happened to be the pair that she had lost/thrown away. Seo-joon walks past this display again in episode 3, and recalls the run-in between them both.
Also seen in Missing You/I Miss You (보고싶다) (MBC, 2012-13).
off-white retail store
Vincenzo Cassano/Park Joo-hyung (Song Joong-ki) brings Hong Cha-young (Jeon Yeo-bin) here to try out clothes in episode 14 of Vincenzo (빈센조) (tvN/Netflix, 2021).
This is the headquarters of local fashion brand Miss Gee Collection [미스지컬렉션 — 청담동 본사], located in Seoul’s neighborhood Cheongdam [Cheongdam-dong/청담동] in the Gangnam district [Gangnam-gu/강남구]. It sits on the same street as Queens Park [퀸스파크 청담점] and Boon the Shop [분더샵 청담].
12 Apgujeong-ro 60-gil, Gangnam-gu, Seoul, South Korea
서울특별시 강남구 압구정로 60길 12
Geolocation: 37.526552, 127.041776
Apgujeongrodeo Station [압구정로데오역], Bundang Line, Exit 3
(4 min. walk)
— submitted by Mich KDL
— Missing You added by Marion KDL