Ko Nam-tae, Ko Mi-ran (Won Jin-a) brother, brings her to the feet of this tower in episode 4 of Melting Me Softly/Let Me Melt (날 녹여주오) (tvN, 2019) to show her how much Seoul has changed in the past 20 years.

The exterior of this building appears as the headquarters of T&T Mobile in The Secret Life of My Secretary/I Loved You From The Beginning/How to Train My Blind Boss (초면에 사랑합니다) (SBS, 2019) that is run by Do Min-ik (Kim Young-kwang), and for whom Jung Gal-hee (Jin Ki-joo) works as a secretary. A rooftop terrace at the level of the Concert Hall of this building is Min-ik’s and his best friend Ki Dae-joo’s (Koo Ja-sung) regular meeting place.

This tower is seen as the headquarter of run by Koo Seung-hyo (Cho Seung-woo) in Life (Laipeu/라이프) (JTBC, 2018), as seen, for instance, in episode 2 when Seung-hyo traverses the lobby and podium of Lotte World Tower and leaves the place out of Gate 4.

Avenue L – Lotte Department store [롯데백화점 에비뉴엘]

Jang Man-wol (IU/Lee Ji-eun) and Goo Chan-sung (Yeo Jin-goo) come here to shop for shoes episode 2 of Hotel Del Luna (호텔 델루나) (tvN, 2019), after Chan-sung ‘loses’ his shoe when it gets stuck in ashes.

Jung Gal-hee (Jin Ki-joo) runs errands here for her boss Do Min-ik (Kim Young-kwang) in episode 1 (full episode 1) of The Secret Life of My Secretary/I Loved You From The Beginning/How to Train My Blind Boss (초면에 사랑합니다) (SBS, 2019).

Kim Shin (Gong Yoo) and Ji Eun-tak (Kim Go-eun) by home goods at Miniso [미니소] – a Chinese low-cost household goods store chain, located at the 4th Floor – in episode 5 of Goblin/Guardian: The Lonely and Great God (쓸쓸하고 찬란하神 – 도깨비) (tvN, 2016-17).

Park Mo-gun (Jang Ki-yong) brings Bae Ta-mi (Im Soo-jeong) here in episode 9 of Search: WWW/Type in Search Word: WWW (검색어를 입력하세요: WWW) (tvN, 2019) to cheer her up after having a run-in with Song Ga-gyeong (Jeon Hye-jin).

Gil O-sol’s (Kim You-jung) former cleaning team is here for a job in episode 12 of Clean With Passion For Now (일단 뜨겁게 청소하라) (JTBC, 2018-19). When Jang Sun-gyeol (Yoon Gyun-sang) comes to inspect their work, he remembers how O-sol was amazed by seeing the underwater world on TV and invites her over for a surprise and their relationship nearly gets discovered by her former co-workers.

Han Yu-ra (Yoon Park) and Kang Hyeon-ho (Park Gyu-young) come here for a day out in KBS Drama Special: The Tuna and The Dolphin/Tuna and Dolphin (참치와돌고래) (KBS2, 2018).

Kim Seon-woo (Yeon Woo-jin) and Cha Mi-jo (Son Ye-jin) both go watch the Rachmaninoff concert at this place in episode 1 of Thirty-Nine (Seoreun, Ahop/서른, 아홉) (JTBC, 2022).

The Quantum Time conference in episode 3 of Sisyphus: The Myth (시지프스: the myth) (JTBC, 2021) takes place at this hall and to everyone’s surprise Han Tae-sul (Cho Seung-woo) holds the keynote speech until [SPOILER] he is shot at and saved by Kang Seo-hae (Park Shin-hye).

Park Jung-woo (Kim Jae-wook) asks Lee Hyun-soo (Seo Hyun-jin) to meet up here so that he can confess his love in episode 7 of Temperature of Love (사랑의 온도) (SBS, 2017). Upon hearing the confession, Hyun-Sol breaks out in tears and tells him she loves another man. The scenes took place at the observation deck and at the observation deck’s ticketing area on the ground floor.

Cha Min (An Se-Ha) lives in one of the apartments here in episode 1 of Abyss (어비스) (tvN, 2019), which he has to leave once his body changes.

Go Yoo-Ra (Han Bo-Reum) lives in one of the residences as seen in episode 14 of Memories of the Alhambra (알함브라 궁전의 추억) (tvN, 2018-19) when she has a clash with her manager No Young-joon (Park Jin-woo).

In episode 10 of Encounter/Boyfriend (남자친구) (tvN, 2018-19), learning that Kim Jin-hyeok (Park Bo-gum) was sent away to Sokcho Hotel by Cha Soo-hyun (Song Hye-kyo), Jung Woo-seok (Jang Seung-jo) launches a “sea of flower” campaign to court his ex-wife Soo-hyun. To turn him down, Soo-hyun deliberately keeps him waiting for hours at this bar (appearing as ‘Sky Bar’).

Gu Ryeon (Kim Hee-sun) teletransports Korean War Veteran Lee Young-cheon (Jeon Moo-song) with a fingersnap to this place in episode 6 of Tomorrow (Naeil/내일/來日) (MBC, 2022), so as to let him die in peace.

Also seen in episode 13 of Vincenzo (빈센조) (tvN/Netflix, 2021).

Lee Hyun-jae (Yoon Shi-yoon) invites Hyun Mi-rae (Bae Da-bin) for dinner at this restaurant in episode 7 of It’s Beautiful Now/Now Is Beautiful/It’s Beautiful Right Now (현재는 아름다워) (KBS2, 2022) for celebrating having won the lawsuit against her husband.

It is supposed to be on the rooftop of this skyscraper that Habaek (Nam Joo-hyuk) and Moo Ra (Krystal Jung from f(x)) discuss his upcoming return to the realm of the Gods in episode 9 of Bride of the Water God 2017/The Bride of Habaek (하백의 신부 2017) (tvN, 2017).

The Tower can be seen in the distance in one of the opening scenes of Touch Your Heart/Reach of Sincerity (진심이 닿다) (tvN, 2019), episode 1.

This building is seen in the background when Lee Dan-ah (Chae Soo-bin) fights against Baek Gong-gi (Kim Ki-doo) in episode 2 of Strongest Deliveryman (최강 배달꾼) (KBS2, 2017).

— Champion (챔피언) (2018)

— Episode 107 of YouTube series Workman [워크맨] (Lululala, 2019-present) – partly filmed at Seoul Sky Observation Deck
— Final episode 3 of Play Seoul (플레이 서울)(KBS, 2020) – filmed at Lotte World Aquarium, featuring members of K-pop group Secret Number
— Episode 5 of NCT World 2.0 (NCT 월드 2.0)(Mnet, 2020) – filmed at Seoul Sky Observation Deck, where selected members had to complete a mission of crossing the highest part of the tower.
— Episode 7 of YouTube series Nego King S1 [네고왕] (Dalla Studio, 2020) – the ‘Nerdy’ office
— Final episode 11 of Park-Jang’s LOL/Park-Jang’s League of Love Coaching/Park Jang De So (박장데소)(SBS, 2020)

— B.I (비아이) X Soulja Boy feat. DeVita: “BTBT” (2022) – Seoul Sky Observation Deck bridge

Lotte World Tower [롯데월드타워], which opened to the public on April 3rd 2017, is currently Korea’s tallest skyscraper at 555 meters and 126 floors. It houses retail outlets, residences, private offices, a 6 star hotel, an aquarium, as well as floors open to the public with an observation deck called Seoul Sky. The Lotte World Tower Mall [롯데월드몰] —as seen in Goblin— is located in the Western part of the building.

The tower is located in Seoul’s neighborhood Sincheon [Sincheon-dong/신천동], in the Songpa District [Songpa-gu/송파구]. The building itself was designed and built by architecture company KPF and already garnered multiple international awards. The sculpture outside of this building seen in The Secret Life of My Secretary is ‘Possiblities’ by Spanish artist Jaume Plensa. In 2023, the Ministry of Culture, Sports and Tourism —announced through the Korea Tourism Organization (KTO)— selected Seoul Sky as one of the ‘100 Must-Visit Spots in Korea’ for 2023-2024.

Signiel Seoul is featured as a recommended hotel in the 2022 Forbes Travel Guide. It comes with a members’ restaurant on Floor 107.

Instagram: @sky31convention

Address
300, Olympic-ro, Songpa-gu, Seoul, South Korea
서울특별시 송파구 올림픽로 300
(신천동 29)
Geolocation: 37.512784, 127.102546

Getting here
Jamsil Station [잠실역], Seoul Subway Line 2 and 8, Exit 1

— submitted by Marion KDL, updated by Mich KDL; last updated 24/04/2023
— Photos © Mich KDL, April 2018 and Thom Musni, September 2019

— NCT World 2.0 added by Chelle
— Encounter added by GGRIP