LBB Flagship Store Hannam [라부티크블루]

The Devil Judge (2021); Weightlifting Fairy Kim Bok Joo (2016-17); My Love from Another Star (2013-14)

The advisory board of the the Social Responsibility Foundation follows Kang Yo-han’s (Ji Sung) press conference from this location in episode 6 of The Devil Judge (악마판사) (tvN, 2021). They meet up here again in episode 12.

‘J Obesity Clinic’, run by Jung Jae-yi (Lee Jae-yoon), is located in this building in Weightlifting Fairy Kim Bok Joo (역도요정 김복주) (MBC, 2016-17) –– as seen, for instance, in episode 3.

Also seen in My Love from Another Star/My Love From The Star/You Who Came From the Stars (별에서 온 그대) (SBS, 2013-14).

CFs Filmed Here

— Reebok CF feat. Jun Ji-hyun (Gianna Jun/전지현)
— Underwear brand ‘Vivien’ (비비안) CF feat. So Ji-sub (2011)
— Acuvue (아큐브) CF feat. Lee Min-jung
— SK Telecom ‘LTE’ commercial, feat. EXO

Variety Show Filmed Here

— Actress Han Hyo-joo (한효주) was interviewed here by ‘Midnight TV Entertainment (한밤의)’ (SBS, 1995-2016) on 12th February 2014.

* * *

La Boutique Bleue (LBB) [라부티크블루], which is French for ‘The Blue Boutique’, is a specialty beauty company that produces the skincare product range ‘LBB Cell Beauty’. The proprietary ingredient in their products is prime cellular water, which is said to have ‘high-functioning’ qualities. The current brand model (as of 2021) is actor Lee Min-ho.

Along with their own brand of products, LBB also distributes/sells products from other European companies such as German luxury hair care brand Marlies Möller, Italian brand Carthusia, and Swiss cosmetic brand Swiss Perfection.

The brand’s flagship store (or ‘luxury beauty gallery‘), completed in March 2011, was considered a landmark building in its initial years along with Leeum, Samsung Museum of Art [리움미술관], which is located just opposite of it. Both buildings are in Seoul’s neighborhood Hannam [Hannam-dong/한남동] in the Yongsan District [Yongsan-gu/용산구]; not far from Myeongbo Building [명보빌딩], Hyundai Card Music Library [현대카드 뮤직 라이브러리] and Building Itaewon-ro #254.

Aside from the fragrance boutique on the first floor, there is also pet shop Saltyhearty [솔티핫티]. The 4th floor houses a rooftop garden.

45 Itaewon-ro 55-gil, Yongsan-gu, Seoul, South Korea
서울특별시 용산구 이태원로55길 45
(한남동 743-24)
Geolocation: 37.537873, 126.998867

Getting here
Hangangjin Station 한강진역, Seoul Subway Line 6, Exit 1
(7 min. walk)

— submitted by Marion KDL

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