J.DEAN Jewelry & Diamond [제이딘주얼리]

Youth of May (2021)

In the lead-up to their engagement, Hwang Hee-tae (Lee Do-hyun) and Lee Soo-ryeon (Geum Sae-rok) are brought to this jewelry shop by her aunt (Kim Hyun) for a round of shopping in episode 5 of Youth of May (오월의 청춘) (KBS2, 2021).

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J.DEAN Jewelry & Diamond [제이딘주얼리] – also known as Jewelry Dean – is a specialty jewelry store that has been in business since 1989.

According to its brand page, the luxury brand is run by “two generations” of family members, and is one that “that values customers’ ​​trust, built on tradition and faith”. The owner is said to be the Korea Jewelry Design Association’s Jeonbuk Branch President (한국귀금속 보석디자인협회 전북지회장), and has even had the honor of designing jewelry gifted to then-German chancellor Angela Merkel at the 2017 G20 Summit in Hamburg, Germany.

The store – in existence approximately since end-2015 – is located in Jeonju’s neighborhood Jungang [Jungang-dong/중앙동] in the Wansan District [Wansan-gu/완산구]; about an 8-10 minute walk to/from JIFF Film Street [전주 영화의거리], Joy N Cinema [조이앤시네마 전주], CineQ — JIFF Film Street Branch [씨네Q 전주영화의거리점], and Café Little Bear — Gaeksa Branch [작은곰자리 객사점].

Instagram: @j.dean_jewelry

19 Jeollagamyeong 4-gil, Wansan-gu, Jeonju-si, Jeonbuk, South Korea
전북 전주시 완산구 전라감영4길 19
(중앙동2가 16-3)
Geolocation: 35.817134, 127.144421

Getting here
From Seoul by Public Transport
Take a bus from Central City Terminal in Seoul [센트럴시티터미널], which is a 2h 40min ride to Jeonju Express Bus Terminal [전주고속버스터미널].

➜ Locate the Express Bus Terminal (Back Gate) bus stop [고속버스터미널후문  정류장 — no. 30-954] across the road from the terminal
➜ Take bus 79 for 5 stops (approx. 9 mins)
➜ Alight at the KEB bus stop [외환은행 정류장 — no. 30-675].
➜ From here, it’s a 7-minute walk.

— submitted by Mich KDL

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