Gentle Monster — Hongik University Flagship Store [젠틀몬스터 홍대플래그십스토어]

Something in the Rain (2018)

Yoon Jin-A (Son Ye-Jin) comes here with her colleagues in a lunch break in episode 12 of Something in the Rain/Pretty Noona Who Buys Me Food/Pretty Sister Who Treats Me to Meals (밥 잘 사주는 예쁜 누나) (JTBC, 2018).

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Gentle Monster — Hongik University Flagship Store [젠틀몬스터 홍대플래그십스토어] is the flagship outlet of eyewear store Gentle Monster [젠틀몬스터]. Gentle Monster is a South Korean brand founded in Seoul in 2011 by Kim Hankook. The brand is sold in 26 Korean Department Stores and 130 other stores, as well as over 450 stores overseas. Gentle Monster employs six staff to design glasses and 60 to design the store visuals like in this flagship stores as well as the one in Lotte Tower and Sinsa. Their eyewear is well-known for oversized frames, which the founder explains as cited in an article with Business of Fashion: “Here, having a small face is the biggest compliment. There were no competitors for oversized glasses, which make heads look smaller.” (17 July 2016)

This flagship store is located in Hongdae [홍대], which is part of Seoul’s neighborhood Seogyo [Seogyo-dong/서교동] in the Mapo District [Mapo-gu/마포구]. It is opposite Cafe Humming Bella [허밍 벨라] and Wood Stock [우드스탁], and a short walk away from Winebar Claret [클라레].

Jun Ji-hyun wore Gentle Monster eyewear in My Love From The Star and Kim Seon-gyeom (Im Siwan) tries on this brand’s glasses in Run On.

54 Dongmak-ro 7-gil, Seogyo-dong, Mapo-gu, Seoul, South Korea
서울특별시 마포구 독막로7길 54
(서교동 404-5)
Geolocation: 37.550060, 126.920033

Getting here
Hapjeong Station [합정역], Line 2, Exit 3
(7 min walk )
Sangsu Station [상수역/上水驛], Line 6, Exit 1
(8 min walk)

— submitted by Marion KDL, updated with brand description by sarahms

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