Dongdaemun Design Plaza (DDP) [동대문디자인플라자]

Melancholia (2021); The Veil (2021); The Devil Judge (2021); Vincenzo (2021); Record of Youth (2020); Love Alarm (2019); My First First Love (2019); Perfume (2019); Are You Human? (2018); Uncontrollably Fond (2016); The Producers (2015); Warm and Cozy (2015); She Was Pretty (2015); Fated to Love You (2014); My Love from Another Star (2013-14)

It is here that Baek Seung-yoo (Lee Do-hyun) tells Ji Yoon-su (Im Soo-jung) about the tragedy that happened when he was studying overseas, in episode 5 of Melancholia (멜랑꼴리아) (tvN, 2021). Ryu Sung-jae (Choi Dae-hoon), who was looking for Yoon-su, spots her consoling a crying Seung-yoo from afar.

Seo Soo-yeon (Park Ha-sun) and Han Ji-hyuk (Namgoong Min) meet up at this place in episode 5 of The Veil/Black Sun (Geom-eun Taeyang/검은 태양) (MBC, 2021). Soo-yeon starts to talk about memories they share from their past [SPOILER] and when she is about to share an important piece of information —just when they cross the street in front of gate A3— she gets shot in front of Ji-hyuk.

An event held by the Social Responsibility Foundation (SRF) at which the reality television show ‘Live Court Show’ is announced is held at this venue in The Devil Judge (악마판사) (tvN, 2021) with Kang Yo-Han (Ji Sung) —the main judge in the show— as special guest and a lot of high politicians and CEOs in attendance.

Hong Cha-young (Jeon Yeo-bin) is reunited with Vincenzo Cassano/Park Ju-hyung (Song Joong-ki) after a year at an event at this location in final episode 20 of Vincenzo (빈센조) (tvN/Netflix, 2021). [SPOILER} It is here too that they share a long-awaited second kiss.

The ‘Homme Jung Fashion Show’, at which Sa Hye-joon (Park Bo-gum)and Kim Jin-woo (Kwon Soo-hyun) partake as models in episodes 1-2 of Record of Youth/The Moment/Youth Record (청춘기록) (tvN, 2020) takes place at this venue. This is also where An Jeong-ha (Park So-dam) meets her crush Hye-joon for the first time as a make-up artist.

A new feature of Love Alarm 2.0 is announced here in episode 8 of Love Alarm (좋아하면 울리는) (Netflix, 2019).

The 2019 New Wave Fashion Week at which all models have to take part as a test in episodes 13 and 14 (full episode 7) of Perfume/Peopyoom (퍼퓸) (KBS2, 2019) takes place here.

PK Group has their big presentation for their Mach self-driving car (or M-Car) at this venue in episode 3 of Are You Human?/Are You Human Too (너도 인간이니?) (KBS2, 2018). Director Seo Joon-gil (Yoo Oh-seong) takes the lead as Nam Shin (Seo Kang-joon) was unable to be there due to ‘circumstances’ – however, Nam Shin’s sudden appearance takes everyone by surprise, not knowing that it’s actually robot Nam Shin III in his place. Outside the hall, Kang So-bong (Gong Seung-yeon) protests against the injustice she suffered, but later makes her way in upon finding out that Nam Shin was there.

Lee Jung-joo (Kang So-ra) stands at a crossroad outside this landmark building deep in thought in episode 1 of Warm and Cozy (맨도롱 또똣) (MBC, 2015), while an advertisement for Jeju flashes on the LED screen on the opposite Good Morning City [굿모닝시티] building. Soon after, Baek Gun-woo (Yoo Yeon-seok) passes by her in a taxi.

Lee Gun (Jang Hyuk) and Kim Mi-young (Jang Na-ra) plan to meet here to see Daniel Pitt’s art exhibition (Choi Jin-hyuk) in episode 6 of Fated to Love You/You Are My Destiny (운명처럼 널 사랑해) (MBC, 2014). She gets all of a sudden troubled if she can trust Lee Gun when she runs into Daniel – who’s here for his exhibition – and asks him what to do. “Should we see what kind of person he really is?” Daniel asks when he sees Lee Gun approaching and pulls Mi-Young in an embrace.

The stunt scene in My Love from Another Star/My Love From The Star/You Who Came From the Stars (별에서 온 그대) (SBS, 2013-14) was also filmed here.

Also featured in She Was Pretty (그녀는 예뻤다) (MBC, 2015).

DDP LED rose Garden

This beautiful rose garden, consisting over 25,000 LED roses, is an exhibition by the Light Rose Garden team, which also carries out such displays in other landmarks around Seoul. It is truly stunning to behold at night, and was also an illuminating feature in selected K-dramas. As of January 2020, however, it seems like the roses have been removed from their location.

Yoon Tae-oh (Ji Soo) and Han Song-yi (Jung Chae-yeon) take a walk here after late-night shopping, in final episode 16 of My First First Love/Because It’s My First Love (첫사랑은 처음이라서) (Netflix, 2019).

In episode 10 of The Producers (프로듀사) (KBS2, 2015), the opening scene featured junior producer Baek Seung-chan (Kim Soo-hyun) being interviewed right in front of the mid-section of the rose garden.

Dongdaemun Design Plaza Bus Stop [동대문디자인프라자], No. 02920

Noh Eul (Bae Suzy/Bae Su-ji) sits down at this bus stop for the Seoul City Tours at the end of her workday in the final scene of final episode 20 of Uncontrollably Fond (함부로 애틋하게) (KBS2, 2016) and has a silent conversation with a poster of Shin Joon-young (Kim Woo-bin) which says “Well Done. You Survived the Day”, before she kisses his poster alter ego.


To All the Boys: Always and Forever (내가 사랑했던 모든 남자들에게 3: 언제나 그리고 영원히) (2021, Netflix)

CF filmed here

[SEOUL X BTS] EoGiYeongCha Seoul – BTS (Official Video) (2021) for the Seoul Tourism Organization

Feel the Rhythm of KOREA: SEOUL (2020) for ‘Imagine your Korea’ by the Korea Tourism Organization (KTO).

* * *

Dongdaemun Design Plaza [동대문디자인플라자] — or DDP for short — is a landmark building and culture hub in Seoul designed by renowned architect Zaha Hadid in collaboration with South Korean Samoo Architects & Engineers that opened in 2014. It is located in Seoul’s neighborhood Gwanghui [Gwanghui-dong/광희동] in the Jung District [Jung-gu/중구].

In 2019, the Ministry of Culture, Sports and Tourism —announced through the Korea Tourism Organization (KTO)— selected Dongdaemun Design Plaza as one of the ‘100 Must-Visit Spots in Korea’ for 2019-2020. In 2021, it was again selected to figure among the Top 100 Must-Visit locations for the years 2021-22.

While Are You Human’s interior scene was filmed at Art Hall 1, DDP’s tallest building, the exterior scenes were instead filmed outside the Design Lab, which houses the Design Shop (featured in Fated To Love You) and Academy Hall.

281 Eulji-ro, Jung-gu, Seoul, South Korea
서울특별시 중구 을지로 281
(을지로7가 2-1)
Geolocation: 37.5667521, 127.0101046
Geolocation of LED Rose Garden (approx): 37.567295,127.0109695

Getting here
Dongdaemun History & Culture Park Station [동대문역사문화공원역], Seoul Subway Line 2, 4 and 5, Exit 1

— submitted by Marion KDL, updated by Mich KDL, last updated 27/11/2022
— Photos taken by © Mich KDL, September 2019 and Photos of LED Rose Garden taken by © Florence, June 2018; Mich KDL, January 2020

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