Common Unique Showroom [커먼유니크쇼룸]

Yumi's Cells (2021)

Yu-mi (Kim Go-eun) goes to this boutique to buy a dress she’s been eyeing, and to wear on her second date with Ku Woong (Ahn Bo-hyun) in full episode 4 of Yumi’s Cells (Yumiui Sepodeul/유미의 세포들) (tvN, 2021). She decides to wear it on the spot, and asks the staff if she can leave the bag containing her old clothes at the store, then goes to buy a coffee. Later, after a disaster with the coffee, Woong returns to collect Yumi’s clothes.

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Common Unique Showroom [커먼유니크쇼룸], opened in November 2019, is the showroom storefront of women’s clothing brand Common Unique [커먼유니크]. The label – whose name comes from the slogan “common clothes, unique design” – started selling clothes, shoes, bags, accessories, and perfume online in 2008.

The three-storey building located in Seoul’s neighborhood Dongyo [Donggyo-dong/동교동] in the Mapo District [Mapo-gu/마포구] houses parent company Another Mood on the upper two floors, while the showroom occupies the first floor. A photo zone is set up outside the store for Common Unique’s modeling and also for customer use. The showroom sits on the same street as, and in short walking distance to/from Grower X Packer [그로워앤패커 GXP] (No. 26) and Humanist [휴머니스트] (No. 76).

According to their website’s ‘About Us’, Common Unique’s attitude to fashion is “a sensual style that anyone can create easily and comfortably”, and clothing that looks “normal, but you cannot stop looking at it”. The company prides itself on trendy and up-to-date styles, consideration of fabric textures and small details that make their clothing comfortable and easy to wear, all at an affordable price.

Celebrities who model or are dressed by this label include IU, Jang Nara, Hyeri, Park Bo-young, Joy and Yeri from Red Velvet and Park Shin-hye.

Instagram: @commonunique_official / @commonunique_lookbook (new item lookbook) / @commonunique_store (showroom)

32-23 Donggyo-ro 23-gil, Mapo-gu, Seoul, South Korea
서울특별시 마포구 동교로23길 32-23 1층
(동교동 203-48)
Geolocation: 37.558227, 126.920756

Getting here
Hongik University Station [홍대입구역], Seoul Subway Line 4, Exits 1 or 2
(5 min. walk)

— submitted by sarahms

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