COEX [코엑스]

Kkondae Intern (2020); The Beauty Inside (2018); Personal Taste (2010);Sweet Spy (2005-06); Lovers in Paris (2004); Beautiful Days (2001)


This venue appears as the convention hall at which Park Gae-in (Son Ye-jin) launches her furniture line ‘Kae-in Story’ at an expo in episode 1 of Personal Taste/Personal Preference (개인의 취향) (MBC, 2010). At the same time, the bidding among architectural firms for a contract to build the ‘Dream Art Center’ takes place at this convention hall, where Jeon Jin-ho (Lee Min-ho) and Han Chang-ryeol (Kim Ji-suk) are each bidders with their firm. When Chang-ryeol and Gae-in meet for up for a moment (SPOILER: he wants to break up and she thinks he will propose), Jin-ho interrupts them when he attacks Chang-ryeol for having used underhand methods to win the bid.


The exterior of this building is seen as the venue at which the ‘2020 61st Trade Day’ of the Korea International Trade Association takes place in episode 2 (full episode 1) of Kkondae Intern/Old School Intern (꼰대인턴) (MBC, 2020) and Ka Yeol-chan (Park Hae-jin), General Manager of Joonsoo Food, receives an award.

The exterior of this building was shown as the place where Han Se-gye (Seo Hyun-jin) and Seo Do-jae (Lee Min-ki) comes to watch a film in episode 4 of The Beauty Inside / Byooti Insaideu (뷰티 인사이드) (JTBC, 2018).

Oakwood Premier Coex [오크우드프리미어 코엑스센터]

Heuk Ryong-hwe’s boss awaits Lee Soon-Ae (Nam Sang-mi) and Han Yoo-il (Dennis Oh) at this hotel in episode 4 of Sweet Spy (Dalkom-han Seupai/달콤한 스파이) (MBC, 2005-06).

The ‘Penthouse’ of this hotel served as the interior of Han Gi-ju’s (Park Shin-yang) Parisian townhouse in Lovers in Paris (파리의 연인) (SBS, 2004) — as seen, for instance in episode 2.

Intercontinental Seoul COEX [인터컨티넨탈 서울코엑스]

Lee Min-Chul (Lee Byung-Hun), Kim Yun-Soo (Choi Ji-Woo) and Lee Min-Ji (Shin Min-A) come here to celebrate her first ‘paycheck’ (money that she’s earned by drawing in a mall; organized by Yun-soo) in episode 6 of Beautiful Days (아름다운 날들) (SBS, 2001). As suggested by Yun-soo, Min-ji offers Min-chul pinkish-red underwear — as this is the usual gift children give to her parents bought with their first paycheck.

Also located at COEX

Asem Tower [아셈타워]
COEX Aquarium [코엑스 아쿠아리움]
SMTOWN COEX Artium [SMTOWN 코엑스아티움]
Matsugaze Japanese Restaurant (3F, Oakwood Premier COEX)

* * *

COEX [코엑스] — a portmanteu of ‘Conventions [and] Exhibitions’ — functions as a convention center with multiple exhibition halls and meeting spaces. It was first opened in 1986 as ‘KOEX Exhibition Center’, and was rebranded as COEX in 1998.

The complex has 14 facilities and services under its COEX MICE Cluster (CMC), which includes department stores, hotels, a casino and a cinema. Starfield COEX Mall, considered to be the “largest underground mall” in Asia, is especially well known for its beautiful, Instagram-worthy Starfield Library [별마당 도서관].

COEX is located on Yeongdong-daero [영동대로] in Seoul’s neighborhood of Samseong [Samseong-dong/삼성동] in the Gangnam district [Gangnam-gu/강남구].

Official Address
513 Yeongdong-daero, Samseong-dong, Gangnam-gu, Seoul, South Korea
서울 강남구 영동대로 513
(삼성동 159)
Geolocation: 37.512619, 127.058776

MegaBox [메가박스 코엑스점]
B1F, 524 Bongeunsa-ro, Samseong-dong, Gangnam-gu, Seoul, South Korea
서울 강남구 봉은사로 524 코엑스몰 지하1층
(삼성동 159)
Geolocation: 37.512925, 127.058207

Oakwood Premier COEX
46 Teheran-ro 87-gil, Samseong 1(il)-dong, Gangnam-gu, Seoul, South Korea
서울 강남구 테헤란로87길 46
(삼성1동 159-9)
Geolocation: 37.511062, 127.058078

Intercontinental Seoul COEX
524 Bongeunsa-ro, Samseong 1(il)-dong, Gangnam-gu, Seoul
서울 강남구 봉은사로 524
(삼성동 159)
Geolocation: 37.512846, 127.057507

Getting here
Samseong Station [삼성역], Seoul Subway Line 2, Exit 5/6
(direct access to Millennium Plaza, which is the South side of the complex)
Bongeunsa Station [봉은사역], Seoul Subway Line 9, Exit 7
(direct access to Asem Plaza, which is the East side of the complex)

— submitted by Mich & Marion KDL

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