Café Peace [카페평화]

Reborn Rich (2022-23)

During his student days, Jin Do-joon (Song Joong-ki) drives especially to this café to get its Vienna coffee as seen in episode 5 of Reborn Rich (Jaebeoljip Mangnaeadeul/재벌집 막내아들) (JTBC, 2022-23). The barista, Seo Min-young (Shin Hyun-been), gets it the wrong way and thinks he comes for her and asks him out. Do-joon is back here in episode 7 for a last visit.

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Café Peace [카페평화] —also sometimes mentioned as Café Pyonghwa—, opened in 2020 and run by Lee Jae-sook (이재숙) is a roaster café tucked away in a residential area on 419 Cafe Street [419카페거리] in Seoul’s neighborhood Insu [Insu-dong/인수동] in the Gangbuk District [Gangbuk-gu/강북구].

Lee writes on the café’s blog after the episode in Reborn Rich had aired that he could “see the equipment I use and the bowls I made, but it’s a little weird.” The filming was done mid-May of 2022 after a person came by who looked for a filming location for the drama in January and they arranged that they could use the real name of the café, which also appears on the ‘fake’ name cards in the drama (albeit with a different logo).

The café sits in walking distance to/from Piseo Super [피서수퍼], The Dalda Cafe [더달다] and this private apartment building and this one.

Address
13 4.19-ro 25-gil, Gangbuk-gu, Seoul
서울 강북구 4.19로25길 13
(수유동 535-79)
Geolocation: 37.643579, 127.004613

Getting here
April 19th National Cemetery Station [4.19민주묘지역], Ui LRT, Exit 2
(20 min. walk)

— submitted by Marion KDL

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