Broister [브로이스터] (2017— 2018/19)

Love Alarm (2019); The Third Charm (2018); Matrimonial Chaos (2018); Because This Is My First Life (2017)

Kim Jo-jo (Kim So-hyun) passes by this shop in the evening after having finished her part-time work shift —silently followed by Lee Hye-young (Jung Ga-ram)— in episode 1 of Love Alarm (좋아하면 울리는) (Netflix, 2019).

Lee Young-jae (E-som) passes by this shop’s sign in episode 14 of The Third Charm / The 3rd Charm (제3의 매력) (JTBC, 2018), while en route to her blind date at a cafe.

This shop appears as ‘La Piscine’ in Matrimonial Chaos/The Best Divorce (최고의 이혼) (KBS2, 2018); a boutique run by Jo Seok-moo’s (Cha Tae-hyun) ex-girlfriend Yoo-young (Lee El); she lives upstairs. In episode 1, it is here where meet again after 10 years. She named the shop after the French-Italian film ‘La Piscine (The Swimming Pool)’ (1967) because she loved the clothes showcased in it.

Yoon Ji-ho (Jung So-min) passes by this shop in episode 2 of Because This Is My First Life/This Life Is Our First (이번 생은 처음이라) (tvN, 2017), still in shock after her colleague, Director Gye (Kim Wook), tried to force himself on her. Here, she walks in the opposite direction of the street from Young-jae in The Third Charm.

* * *

Broister [브로이스터], opened in 2017 and closed around 2018/19, was a pop-up store of ‘lifestyle select shop’ and designer brand, which was established on March 15, 2015. The shop was located on the first floor of the Seongwoo Mansion [성우맨션] at Tojeong-ro [토정로] in Seoul’s neighborhood Hapjeong [Hapjeong-dong/합정동] in the Mapo District [Mapo-gu/마포구]; only two shop lots away from La Retro [라레트로]. Broister continues to exist as an online shop whereas the shop Jaedong [재동씨] is now located at this address since 2019/2020.

Instagram: @broister

27-1 Tojeong-ro, Hapjeong-dong, Mapo-gu, Seoul, South Korea
서울 마포구 토정로 27-1
(합정동 369-18)
Geolocation: 37.545729, 126.914023

Getting here
Hapjeong Station [합정역], Seoul Subway Line 2 and 6, Exit 7
(7 min walk)

— submitted by Toni; last updated 27/07/2022
— Photo taken by © Mich KDL, August 2019
Because This is My First Life, Love Alarm added by Marion KDL
The Third Charm added by Mich KDL

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