This building appears as the headquarters of cosmetic company Chunha in Again My Life (어게인 마이 라이프) (SBS, 2022) — as seen, for instance, in episode 12.
Na Young-won (Jung So-min) and Yoo Ja-sung (Kim Ji-seok) meet up separately with the person behind the popular online channel ‘Beautiful House TV’ at this building (appearing as ‘Eternity Tower’) in final episode 16 of Monthly Magazine Home/Monthly House (월간 집) (JTBC, 2021) in an attempt to convince her to do a collaboration, though in vain.
One of Han Woo-Sung’s (Go Joon) lovers that he had regularly visited lives in this building and they break up at her apartment in episode 1 of Cheat On Me, If You Can (바람피면 죽는다) (KBS2, 2020-21).
Park Jin-gyeom (Joo Won) comes to to this building episode 2 of Alice (Aelliseu/앨리스) (SBS, 2020) after spotting the mysterious flying object hovering around it, and discovers the dead Yang Min-sung (Shin Young-kyu).
Do Min-joon (Kim Soo-Hyun) threatens Lee Jae-kyung (Shin Sung-Rok) on the rooftop of this building in episode 14 of My Love from Another Star/My Love From The Star/You Who Came From the Stars (별에서 온 그대) (SBS, 2013-14), and where Jae-kyung hangs mid-air for a while.
Also seen in Let Me Introduce Her (그녀로 말할 것 같으면) (SBS, 2018).
Cattle & Bee — Gangnam Branch [캐틀앤비 강남점]
Hwang Han-joo (Han Ji-eun) and her ex-husband No Seung-hyo (Lee Hak-joo) meet twice in this cafe in Be Melodramatic/Melo Suits Me (멜로가 체질) (JTBC, 2019). In episode 15, Seung-hyo explains that he wants to get their family back together because he’s sick, which Han-joo refuses. She ends up trying to slap him multiple times, but he dodges every blow. Jae-hoon (Gong Myung) comes in and punches him to the ground, immediately apologizing and saying that it’s his job to resolve whatever his sunbae couldn’t. In episode 16, Seung-hyo bargains to send their child In-gook (Seol Woo-hyung) to Jeju during his summer vacation. He also offers the apartment he used to live in in Seoul, which Han-joo impetuously accepts.
Built in 2008, Boutique Monaco [부띠크모나코] —also known as the Missing Matrix Building— is a 27-storey residential and office building that houses real estate brokerage companies, law offices, consulting companies and beauty salons, along with a event space called Monaco Space. It was designed by South Korean architect Minsuk Cho (조민석), who received the Emporis Skyscraper Award for this building in the same year that it was built. This building is also one of the 380 traditional and modern-contemporary buildings in Seoul that were selected for the The Seoul Architectural Guide (2013, page 108).
The building is located in Seoul’s neighborhood Seocho [Seocho-dong/서초동] in the Seocho District [Seocho-gu/서초동]. Cafe Cattle & Bee [캐틀앤비 강남점] can be found on the first floor, at the east corner of this building along Seocho-daero [서초대로].
397 Seocho-daero, Seocho-gu, Seoul, South Korea
서울특별시 서초구 서초대로 397
Geolocation: 37.497430, 127.024511
Geolocation of Cattle & Bee: 37.497405, 127.024761
Gangnam Station [강남역], Seoul Subway Line 2/Shinbundang Line, Exit 9
(4 min. walk)
— submitted by Marion KDL & Chelle, updated by Mich KDL; last updated 15/05/2022