Blume Museum of Contemporary Art [블루메미술관]

Love Affairs in the Afternoon (2019); Romance Is A Bonus Book (2019)

The exterior of this museum appears as the exterior of Gallery White Block; a gallery run by Lee Young-jae’s (Choi Byung-mo) long-time friend Kim Bit-na (Yoo Seo-jin) whom he visits in episode 3 of Love Affairs in the Afternoon (평일 오후 세시의 연인) (Channel A, 2019) to talk business.

Ji Seo-joon (Wi Ha-joon) and Song Hae-rin (Jung Eugene) come to this museum separately to view an art exhibition in episode 9 of Romance is a Bonus Book/Romance is a Supplement/How To Publish Love (로맨스는 별책부록) (tvN, 2019), but end up running into each other in front of one of the paintings. Surprised to see each other, they both drew the conclusions that the plans they’d tried to make didn’t work out or the people they were trying to contact didn’t respond to them.

* * *

Blume Museum of Contemporary Art [블루메미술관] or BMOCA for short, is a contemporary art museum that showcases exhibitions with specialized themes, according to its biography. Opened in April 2013, the architectural signature of the museum is a tree that is incorporated into its facade — a work by architect Woo Kyung-Kook from YEKONG Architects & Planner. The museum’s German name (Blume) translates to ‘flower’. It is located in Heyri Art Village [헤이리 예술마을] — which makes up part of Paju’s [파주시] village of Beopheung-ri [법흥리] in the Tanhyeon Township [Tanhyeon-myeon/탄현면]. It is a short walk away to both Homeo – Heyri Store [호메오 – 헤이리점] and Cafe Gomakwon [고막원 다방] (the museum is located between both places).

59-30 Heyrimaeul-gil, Tanhyeon-myeon, Paju-si, Gyeonggi-do
경기도 파주시 탄현면 헤이리마을길 59-30 헤이리예술마을
(경기도 파주시 탄현면 법흥리 1652-140)
Geolocation: 37.789284, 126.696610
Instagram: @bmoca_in_heyri

Getting here
Hapjeong station [합정역], Seoul Subway Line 2, Exit 1.
From the Hapjeong station bus stop (합정역 정류장), take the no. 2200 bus for 14 stops (approx 40-50 mins) to Heyri Gate 1 bus stop (헤이리1번게이트 정류장) and alight. (The buses run every 15 minutes from 7AM-11.20PM.)

Walk straight towards Gate 3 (about 200m), turn right into the premises and keep walking — the museum is about 2 blocks away. You will first pass Cafe Gomakwon on your right; the museum is another 2 minute walk from there, and will be on your left.

— submitted by Mich KDL
— Photos taken by © sianiam, 2019
Love Affairs in the Afternoon added by Marion KDL

5 reviews

  1. Name of the artist behind the paintings

    Episode 9 brought me here too. Googled Ju Mi-hyeon but couldn’t find him, nor his works. Would appreciate the name and the link to his other works!

    1. hello Zee! thanks for asking. unfortunately we’ve not been able to uncover the actual identity of this artist, as it seems like Ju Mi-hyeon is a fictional name. if you happen to find out anything, please let us know too!

  2. Who are you artist

    I get here looking for the artist too… 🙁 if any of you find it please write it here!

  3. Obra do museu blume de arte contemporânea

    Quem é o autor da obra em que os dois personagens observam de frente?

    1. hello! according to episode 9, the artist is Ju Mi-hyeon. we can’t seem to find anything on this artist or artwork otherwise though >.< hope this helps!

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Tue - Sat: 11:00AM - 6:00PM Sun: 1:00PM - 6:00PM ____ Closed on Mondays, New Year's Day, Seolnal (Lunar New Year's Day) and Chuseok (Korean Thanksgiving Day)